Mitsubishi
Copywriters: Terry Turner & John McNally
Art Direction/Designer: Sophia Flissler
Creative Director: Greer Mullin & Lowell Ong
Creating original social content across Mitsubishi Motors social platforms from 2023 - present day for 4 Million eyes a week (and a couple of hate comments). Also work with Production partners to execute photo and video on a quarterly basis, pushing Mitsubishi brand standards in the process.
Summer Shoot
The Mitsubishi asset library was in need of an authentic, youthful and humane refresh for our social channels. In working with production partners we wanted to capture the fleeting moments of summer, relishing in time with friends.
throwbacks
Mitsubishi owners ride hard for their vintage models so when I stumbled upon an archive of vintage dealership magazines from the 80s and 90s, we payed homage to the brand’s history while creating content for modern day social channels.
Activity Book
After launching Mitsubishi’s Pinterest debut we realized most of our followers were parents, a deviation from our usual audience. So I crafted an Activity to keep little ones entertained, making the drive enjoyable for all.
+ worked with some talented little artists to promote it on socials!
Organic social selects
Some of my favorites from nearly 1,000 pieces of content. In a year we garnered 141.39 million impressions, grew Pinterest and YouTube accounts and increased engagement by 13% while launching Tik Tok and Pinterest.
(click to play Reels)