Boston Beer was launching a new non-alc brand, General Admission, aimed at target Gen Z-ers who were looking for alcohol alternatives while still being the life of the party. We wanted to meet them where they were with colorful social posts capitalizing on pop culture moments, Spotify playlists and engaging content creation.

Boston Beer

Art Director: Sophia Flissler
Copywriters: Terry Turner & Melissa De Sa
Creative Director: Greer Mullin

Tunes, anyone?

General Admission drinkers are the type to spend hours curating their Spotify so why not give them a boost and launch our own! I was able to put my college radio DJ skills to used and create playlist and artwork to uniquely match each flavor.

Give them a listen ⤴

Fresh tunes for summer that’ll go perfectly with a variety pack of General Admission.

Keeping it REAL in Raleigh, as official sponsors of Hopscotch Music Festival.

Groovy disco, goes down just as smooth as a Grapefruit GA!