Boston Beer was launching a new non-alc brand, General Admission,
aimed at targeting Gen Z-ers who were looking for alcohol alternatives
while still being the life of the party.

We wanted to meet them where they were with
colorful social posts capitalizing on pop culture moments,
Spotify playlists and engaging content creation.

Boston Beer

Art Director: Sophia Flissler
Copywriters: Terry Turner & Melissa De Sa
Creative Director: Greer Mullin

General Admission drinkers are the type to spend hours curating
their Spotify so why not give them a boost and launch our own!

I was able to put my college radio DJ skills to used and
create playlists and artwork to uniquely match each flavor.

Give them a listen ⤴

Tunes, anyone?

Relaxing, Tropical, House

Hopscotch Music Festival Headliners

Groovy, Disco, Smooth